cutting-edge fitness center at high point university
A History of Victory
For an upcoming project in the residential Panther Commons building, Austen Coats Smith, the Associate Director of Campus Fitness at High Point University, was well aware of the positive and ongoing relationship between the university and Advantage. In the past, High Point has trusted our team to support their fitness facility projects including layout and design strategy, professional equipment suggestions, customization options and overall quality of customer service from beginning to end (and beyond).
“Advantage Sport and Fitness has been a great partner to High Point University for over 15 years. Time and time again, they have met and even exceeded our expectations.”
Austen Coats Smith
Associate Director of Campus Fitness
High Point University
Genesis
Similar to a blank canvas, freshly built fitness centers are an exciting opportunity with endless possibilities. Building on our 15-year relationship with High Point University and planning an all-new student center gym, we kicked off the new project with vibrant energy that can be seen throughout the facility.
Evolution
Austen worked directly with Advantage Territory Sales Manager Daren Burns to outline a vision for the space, which Daren then brought to life with his expertise.
“No matter how many times plans changed, timelines were adjusted or repetitive questions were asked, the Advantage team never showed us any frustration or impatience. They adapted every single time and the outcome was better than we could have ever imagined.”
Austen Coats Smith
Associate Director of Campus Fitness
High Point University
Austen says early on in planning the overarching theme was “nothing boring!” The focus was on unique and highly functional equipment in a contemporary atmosphere. Designed to be original, engaging, and bursting with excitement, the idea was to foster a lively and energizing environment to inspire and motivate students.
Cutting-edge equipment, lots of color and fun, modern branding were what this space was craving.
Outcome
Unlike traditional setups with rows of cardio and strength equipment, this gym presents an assortment of versatile pieces within a creative layout, giving users a range of multifunctional options.
A core feature that we built into the design is the fully customized Escape Fitness freestanding frame at the center of the room. Equipped with functional accessories like Bulgarian bags and free weights, boxing bags, a CRUX infinity rope pull, and more, this structure alone offers an extensive spectrum of exercise capabilities. The spacious turfed area in front of the frame provides exercisers with a practical zone for workouts, while enhancing the use of other functional pieces like plyoboxes and TIYRs. Even nearby portable pieces like the AssaultBike and AssaultRower can be easily moved into this area for use.
Another key highlight is the premium indoor cycling studio, which they call “The Wheelhouse.” With over 20 premium spin bikes this impressive area draws students into group classes offered at the student center.
Impact
The new gym has allowed High Point University the capacity to spread out, have multiple fitness facilities and offer more opportunities for training. Programming has undertaken a complete refresh, now integrating new products and training options available. The Wheelhouse (cycling facility) also allowed them the ability to increase spin participation, with over 50% growth since opening. The gym strikes a balance between intimacy and sociability. Students feel at ease and the fun, photogenic nature of the gym makes it a popular spot! It's highly attractive to students due to the ample equipment availability which has eliminated wait times. Out of the 12 fitness facilities on campus, the Panther Commons gym stands out as the most state-of-the art while still complementing the other offerings.
United for the Future
During their grand opening at the beginning of 2024, Austen says the energy surrounding the event was vibrant and attendees were excited about the final product.
“If you are looking to work with a company who values customer experience and customer service, you should look no further!”
Austen Coats Smith
Associate Director of Campus Fitness
High Point University
The grand opening marked the culmination of a successful collaborative effort between Advantage and High Point University. This partnership not only brought a new, top-notch facility to the campus but also helped foster High Point community spirit. Both organizations are enthusiastic about continuing to grow together, building on this foundation of excellence and innovation to create even more opportunities for students in the future.
If you are ready to explore options for your fitness space, get in touch with our team.