Make Your Fitness Center Stand Out: Equipment Branding & Customization

the power of equipment branding & customization

In today’s competitive fitness landscape, making your gym stand out is crucial. Whether you’re outfitting a school, hotel, college, or corporate fitness center, custom gym equipment can elevate your space, creating a unique and inspiring environment for exercisers. At Advantage Sport & Fitness (ASF), we specialize in planning, installing, and providing custom branded gym equipment tailored to your specific needs. Here’s how our customization options can transform your fitness center.


Personalized Color & Design

One of the most impactful ways to make your fitness space memorable is through personalized color and design. Reinforce your organization’s values and spirit by incorporating your brand colors, imagery, and logos into your gym’s aesthetic. This not only enhances the visual appeal but also boosts morale and inspires users. For schools and universities, showcasing school spirit through custom branded fitness equipment can significantly enhance the workout experience.

ASF offers a variety of options for custom branded gym equipment, including power racks with custom frame colors, weightlifting platforms, bumper plates, dumbbells, and weight stack covers. Additionally, our acoustic flooring solutions, designed by Ecore, provide exercise-appropriate and customizable options such as branded weightlifting platforms and turf lanes.

Custom Branding Your Equipment & Facility

At ASF, we partner with industry-leading brands to offer top-of-the-line custom branded gym equipment. Outfit your fitness space with Precor’s Resolute/Discovery line, featuring a wide range of frame and upholstery colors to complement your design. Our customization options include:

  • Branded Power Racks with custom frame colors

  • Branded Weightlifting Platforms

  • Branded Bumper Plates and Dumbbells

  • Customized Weight Stack Covers

  • Custom Weight Bench Upholstery Colors

In addition to equipment, enhance your facility’s atmosphere with custom wall graphics, unique messaging, and inspirational quotes. These elements create a motivating environment that keeps exercisers engaged and coming back for more.

Interactive Fitness Technology

Finish your gym’s customization with interactive fitness technology. Products like the Peloton Bike, Peloton Bike+, Peloton Row, and Escape MARS Screen offer users near unlimited choices for their workouts, allowing them to personalize their routines. ASF’s partnership with Precor lets you mix and match console devices with the Precor Experience series of cardio equipment, providing users with customizable and trackable workout options.

Personalize the interactive screens on your Precor cardio equipment with branded messages, organizational imagery, or unique motivational quotes. This added touch can promote upcoming events and enhance the overall user experience. Interactive fitness technology can increase member engagement and retention by giving members new workouts to try to keep them motivated on their fitness journey. Inspiring members to keep coming back to try new classes or programs within the interactive technology. 

Design a Gym That Leaves an Impression

As the popularity of in-office and on-site fitness spaces grows, it’s essential to create a gym that truly stands out. At ASF, we offer a personalized design and installation process that ensures your fitness center not only meets but exceeds expectations. With over 35+ years in the industry we have local and regional teams throughout the east coast ready to help you design a fitness center that will keep members coming back. From custom branded gym equipment to innovative interactive technology, we have the solutions to engage and inspire your users 

Ready to build a standout fitness center? Contact Advantage Sport & Fitness today to discuss how we can help you create a custom gym experience that will captivate and motivate. Let’s bring your vision to life and make your fitness center the go-to destination for all exercisers.




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