The hospitality industry has changed rapidly in the last decade with the rise of Airbnb and other rental marketplaces. One primary advantage hotels have maintained is the on-site fitness facility. However, if your hospitality business is missing a fitness center or your equipment is outdated, you could lose this edge. You might wonder, "Should I update my hotel gym? Are hospitality fitness centers important?" We have the answers you are looking for.
HIGH-QUALITY HOTEL FITNESS CENTERS KEY TO CUSTOMER SATISFACTION
Equipping your hospitality facility with high-quality fitness options no longer falls in the category of “nice to have.” According to a TripAdvisor survey, over half of travelers always or often exercise while traveling. There is also evidence to suggest that sub-par fitness equipment is part of the reason some guests choose not to exercise while traveling. Therefore, having quality fitness offerings could be the deciding factor between a traveler choosing to stay with you, or your competition down the street. While the ROI of hospitality fitness centers can be difficult to quantify, the true value and measure is customer satisfaction.
WHY A NEW FITNESS AMENITY IS HOSPITALITY GOLD
The latest trends in hospitality demand a focus on fitness, and the number of fitness-minded guests is probably larger than you think.
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