ASF News

Advantage Sport & Fitness Expands to New England

Advantage Sport & Fitness Expands to New England

High-Quality Commercial Fitness Design and Equipment Now Available Across Six New States

Expanding Access to Leading Fitness Facility Solutions Across New England

We’re thrilled to announce that Advantage Sport & Fitness (ASF), North America’s largest distributor of commercial fitness equipment, is expanding its operations to serve the New England region. With a history of 37+ years in the fitness industry and partnerships with leading fitness brands like Precor, Peloton, Power Lift, and Escape Fitness, ASF is bringing our end-to-end fitness solutions to Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont, and Maine.

Whether you’re a developer, fitness facility owner, or institution leader, our new expansion means you have direct access to ASF’s full suite of fitness services, from planning and design to equipment installation and ongoing support, right here in New England.

Why ASF Chose to Expand into New England

ASF’s mission is to transform fitness visions into extraordinary fitness destinations that empower individuals, teams, and communities to thrive. The New England region’s growing demand for modern, functional, and expertly designed fitness facilities inspired ASF to bring its high-quality services here. By working alongside developers, corporate wellness centers, colleges, schools, multifamily complexes, and private fitness clubs, ASF aims to raise the standard for fitness experiences across New England.

“Expanding into New England aligns with our vision to offer best-in-class fitness solutions from Maine to Miami,” said John Murray, ASF’s Founder and President. “Our team is excited to bring a holistic approach to fitness facility design and equipment distribution to the communities across New England.”

A Complete Fitness Facility Solution for New England’s Markets

ASF’s expansion introduces a comprehensive approach to fitness facility design across New England. Our services include:

  • Customized facility planning and design to create spaces that balance functionality and aesthetics.

  • 2D and 3D renderings to bring your fitness vision to life and streamline the design process.

  • Access to top fitness brands, including Precor, Peloton, Power Lift, and Escape Fitness, ensuring premium quality in every installation.

  • Flexible financing and leasing options to meet your facility’s budget needs.

  • Delivery and installation services to keep your facility running smoothly.

This combination of services allows ASF to deliver not just equipment but a holistic fitness experience that caters to a wide range of markets, including:

Your Trusted Partner in New England for Fitness Equipment and Facility Design

ASF’s team of fitness equipment experts, designers, and installation technicians are ready to help New England’s fitness facilities reach new levels of quality and performance. From the initial concept to long-term maintenance, ASF is here to partner with you, ensuring your fitness facility meets the needs of your community.

Contact ASF to Elevate Your New England Fitness Facility

With a new team on the ground in New England, Advantage Sport & Fitness is ready to bring its expertise to fitness centers across the region. Whether you're planning a corporate gym in Hartford, a multifamily fitness center in Boston, or a college recreation facility in Providence, ASF is prepared to seamlessly build your project into an environment that inspires health, fitness, and community.

Interested in transforming your fitness space? Reach out today to discover how ASF can bring your vision to life and deliver a best-in-class fitness facility for your members, employees, or residents. Together, let’s build fitness spaces that empower New England communities to thrive.





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Advantage Sport & Fitness Expands to Serve the Mid-Atlantic Region Representing Precor

Advantage Sport & Fitness Expands to Serve the Mid-Atlantic Region Representing Precor

Advantage Sport & Fitness (ASF), a leading provider of high-quality commercial fitness facility design and equipment solutions, is excited to announce its expansion to serve the Mid-Atlantic Region, encompassing New Jersey (NJ), Delaware (DE), Maryland (MD), Washington, D.C. (DC), and Virginia (VA). This strategic expansion with vendor partners such as Precor, Escape Fitness and Power Lift, marks a significant milestone in the company's growth and dedication to designing innovative, customized fitness spaces for clients.




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UNVEILING THE NEW ASF WAREHOUSE IN GREER, SOUTH CAROLINA

UNVEILING THE NEW ASF WAREHOUSE IN GREER, SOUTH CAROLINA

Greer, SC - Advantage Sport & Fitness, a leading provider of fitness equipment and gym design services, is proud to announce the opening of a new 51,500 square foot warehouse and showroom in Greer, SC. This state-of-the-art facility will allow the company to better serve its customers in the Southeastern United States and beyond.




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Inside Our ASF Fitness Expo in Atlanta

Earlier this month we hosted a customer event in Atlanta — our second in the ATL over the last three years. These events have become one of our favorite ways to connect with local customers, highlight our company’s services and strengths, and feature the latest and greatest in our fitness equipment portfolio.

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For this event, we were fortunate enough to be able to use the Amer Sports offices and showroom in West Midtown as our venue. Amer is the parent company of internationally recognized brands, including Precor, Suunto, Arc’teryx, Salomon, Peak Performance, Atomic, and Wilson. Their showroom was the perfect starting point to build upon as we worked to create a signature ASF Experience. With a nod to current gym design trends, we brought in living plants and sheer floor-to-ceiling drapery to accentuate and elevate the décor. The showroom’s unstained plank walls and coated concrete floor complimented our vision perfectly.

Over the course of two days, we hosted 35+ individuals representing 19 different development companies, health clubs, recreation facilities, and schools. Attendees were given the opportunity to test-drive our selection of premium fitness equipment, interact with several members of our team, and discuss everything from fitness design trends to the strategies behind increasing exerciser engagement.

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Fitness solutions featured at the event included a full range of Precor’s premium Experience Series™ cardio with mix-and-match consoles, Discovery and Vitality (dual-exercise) strength stations, and a Discovery half rack with adjustable bench. Complimenting these pieces were our latest range of interactive fitness products: the Aviron rower, Expresso GO bike, and Escape Fitness MARS screen. Our accessory lineup featured Escape Fitness kettlebells, GRIPRs, corebags, TIYRs, plyoboxes, and more.

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To facilitate facility design and customization options, we published an “Atlanta Fitness Expo” walk-up screen on our networked cardio consoles and brought in a variety of color and material sample kits, including Precor Discovery strength upholstery, Ecore athletic flooring, and logo’d bumper plates. Our 2019 look books were also on hand to spark some fresh ideas in the minds of our guests.

It was a strong showing for Team Advantage, and we can’t wait to bring the same energy and experience to our events scheduled for this October!


Upcoming Events


MOVE IT at RMU • Pittsburgh, PA • October 17th
The ASF Fitness Expo at Push Fitness Club • Melville, NY (Long Island) • October 23rd
The ASF Fitness Expo at HUBseventeen (by lululemon) • NYC • October 24th





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Precor® and Preva® Achieve New Milestone with 100,000 Connected Cardio Consoles

Precor® and Preva® Achieve New Milestone with 100,000 Connected Cardio Consoles

June 20, 2019 — Precor®, the company that has revolutionized the fitness industry with its mix and match portfolio of cardio equipment for health clubs and fitness facilities, announced that it has reached a new milestone with its networked fitness consoles as of June 2019: Precor has surpassed 100,000 networked units in more than 7700 facilities in 98 countries.




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The 2019 Philadelphia Fitness Expo

The 2019 Philadelphia Fitness Expo

The 2019 Philadelphia Fitness Expo was a great way for our team to connect with new, past, and prospective customers in a fun and interactive environment. City Fitness East Market was a perfect location to showcase the best of Precor cardio, strength, and functional fitness in action.




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Advantage Announces New Partnership with Aviron Interactive

Advantage Announces New Partnership with Aviron Interactive

Advantage is proud to announce a new partnership with Aviron Interactive, the fitness company specializing in interactive rowing machines. Equipped with a vibrant HD touchscreen, these rowers are the perfect blend of modern tech and traditional movement. The Tough Series rower features an innovative dual air and magnetic resistance system, industrial poly-v belt, adjustable and ergonomic seat, and low frame height for ease of use.




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What's New In Fitness - A Look at the Best in Fitness Equipment

What's New In Fitness - A Look at the Best in Fitness Equipment

Our 2018 fitness expos have officially come to a close and we are excited and grateful that so many people came out to learn about some of the best equipment in the industry and engage with our team one-on-one.




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Advantage VP Matt Bogumil Talks Current Trends in the Education Market

Advantage VP Matt Bogumil Talks Current Trends in the Education Market

The marketing team recently got some time to sit down with Matt Bogumil, Vice President of Sales & Marketing for our Northern Territory. Matt has been a valued member of our team since 2007. More than ten years later, he is known throughout our company as the go-to resource for industry knowledge and has a long track-record of leading others by example. We discussed everything from the recent trends he’s seeing in the education market in Upstate NY, his advice for his customers, as well as his favorite equipment.




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