The Hartby
Brick by Brick: Building The Hartby’s Iconic Fitness Space
Brooklyn, NY
A Partner Who Gets It
Bringing a brand-new amenity to life meant finding the right partner. Advantage earned PRC’s trust through a proven record of success and curated, high-quality equipment offerings. What set us apart was our ability to transform the space and design details through our unique process, shaping an amenity that demonstrates PRC’s commitment to residents’ wellbeing.
It was truly a pleasure working with Matthew and the PRC team. The Hartby is a special project and one that stands out in their portfolio. We had the opportunity to provide a fresh perspective for the fitness amenity, and our collaboration produced an impressive wellness solution—one that was intentional, design-forward, and impactful for all. The result not only complements the building’s aesthetic but also provides an immersive experience for the intended demographic.” Joe Ciolino, Regional Sales Manager, Advantage Sport and Fitness
Behind the The Hartby project
Old School

New Life
Now reimagined as a 205-unit residential building, The Hartby offers a fresh chapter in its history—one centered around elevated living and thoughtful design. With private outdoor spaces, beautifully preserved interiors, and modern finishes, it offers the best of both worlds: historic charm and contemporary comfort.
People Restoring Communities (PRC), along with architect of record Woods Bagot, took great care in designing a robust amenity plan, tailored to complement the building’s unique personality and foster a connected lifestyle for every resident.

Strength in Collaboration
Joe Ciolino worked closely with PRC and their general contractor A.A.D Construction Corp throughout the process, listening to their ideas and collaborated to define their unique approach. He guided the team through layout options, refining the plan at every step. With his deep knowledge of fitness spaces and the local market, Joe ensured the design would function seamlessly and resonate with residents. Committed to quality and reliability, The Hartby prioritized equipment that complemented the building’s other luxury amenities and could handle frequent use.
“Advantage was super helpful throughout the process. They listened to our ideas, laid out several options for us, and adjusted their strategy based on our feedback.”
Matthew Linde, CEO/Principal, PRC

Performance in Motion

Style Meets Sweat

The Hartby Effect

A Space That Speaks

The Hartby Testimonial
Ready to start your next project?
As the largest and most experienced gym equipment provider on the east coast, our team will pull out all the stops to provide the top-of-the-line fitness solutions you are looking for. Contact us to start a conversation.

