We are designers

and we bring our best to every facility.

Since Advantage was founded in 1987, we’ve accumulated a wealth of experience in fitness facility planning and design, and partnered with the best brands in the industry to provide a full selection of fitness solutions to our customers.

Work with us

Founded in 1987 in Ithaca, New York.

The largest Precor distributor in North America with a partnership of over 25 years.

A team of 100+ employees.

Local coverage in 18 states from Maine to Florida.

Representing more than 30 of the top brands.

Our History

Where we've been is only the beginning.

Since Advantage was founded in 1987, we’ve accumulated a wealth of experience in fitness facility planning and design, and partnered with the best brands in the industry to provide a full selection of fitness solutions to our customers.

Core Values

We follow these guiding principles.

You can count on everyone at ASF to be working hard, paying close attention to the details, and putting forth their best efforts to exceed your quality and service expectations.

We work hard.

Every day our people give 100% effort and mind the details to ensure we exceed the expectations of our clients.

We work as a team.

We collaborate across departments to achieve the best solutions for each and every project.

We do the right thing.

Our company standards are that we always do the right thing, even when it is inconvenient or uncomfortable.

We are authentic.

We thrive on the different backgrounds and skillsets that the individuals on our team bring to the table.

Our Vision

To be an enduring great company that provides concept to completion commercial fitness equipment solutions; and after the sale, customer services that create “best-in-class” fitness facilities.

Our Mission

We design innovative, customized fitness spaces that empower individuals, teams and communities to achieve their health, fitness and wellness goals.

Experience

We serve clients with local sales, design, and delivery teams on the East Coast.

Our team has over 35 years of experience in providing high-end commercial fitness equipment solutions for a variety of markets. We have local sales representatives living throughout the 18 states we serve, including in key areas such as:

Our Team

Our relationships are built on trust in the unequaled quality of our products and the unrivaled experience of our team.

From the beginning, we have been committed to distributing the best in fitness and sports conditioning products. With a firm foundation of industry knowledge, we’ve established productive, lasting relationships with both vendors and customers. 

Professional staff headshot

“Coach” John Murray

President, Founder, & Co-Owner
Professional staff headshot

Amy Marcotte

Business Development Coordinator

Annabell Bueme

Hospitality Sales Manager

Candace Pettit

Regional Sales Manager
Professional Staff Headshots

Christine Watson

Hospitality Sales Manager

Dan Sawyer

Regional Sales Manager

Daren Burns

Regional Sales Manager

Dean Bowen

Regional Sales Manager

DiAnna Allen

Business Development Manager

Geoff Vogel

Regional Sales Manager

Imad Azar

Regional Sales Manager

Jason Malecki

Regional Sales Manager

Jason Seeley

Regional Sales Manager
Professional staff headshot

Jennifer Overkamp

Associate Director of Business Development

Joe Ciolino

Regional Sales Manager
Professional staff headshot

John Marcotte

Vice President of Sales
Justin Plummer headshot

Justin Plummer

Regional Sales Manager

Justin Webb

Regional Sales Manager

Kevin Williams

Regional Sales Manager

Kim Hamilton

Business Development Manager

Larry Zinger

Director of Sales – NYCA & New England

Lila Kochergin

Director of Business Development & Sales Enablement

Marlys Brock

Business Development Manager
Matt Bogumil Headshot

Matt Bogumil

Regional Sales Manager

Matt Silver

Regional Sales Manager

Mike Benoit

Regional Sales Manager
Mitch Clark

Mitch Clark

Regional Sales Manager

Nic Obey

Regional Sales Manager

Nick Layman

Regional Sales Manager

Pete Rogers

Regional Sales Manager
Rob Anspach

Rob Anspach

Regional Sales Manager
Professional Staff Headshots

Robbie Waller

Regional Sales Manager

Ron Bergeron

Regional Sales Manager

Teresa Boland

Regional Sales Manager

Tyler Hyde

Regional Sales Manager

Will Burgess

Hospitality Sales Manager
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