We are designers

and we bring our best to every facility.

Since Advantage was founded in 1987, we’ve accumulated a wealth of experience in fitness facility planning and design, and partnered with the best brands in the industry to provide a full selection of fitness solutions to our customers.

Founded in 1987 in Ithaca, New York.

The largest Precor distributor in North America with a partnership of over 25 years.

A team of 100+ employees.

Local coverage in 18 states from Maine to Florida.

Representing more than 30 of the top brands.

Our History

Where we've been is only the beginning.

Since Advantage was founded in 1987, we’ve accumulated a wealth of experience in fitness facility planning and design, and partnered with the best brands in the industry to provide a full selection of fitness solutions to our customers.

Core Values

We follow these guiding principles.

You can count on everyone at ASF to be working hard, paying close attention to the details, and putting forth their best efforts to exceed your quality and service expectations.

We work hard.

Every day our people give 100% effort and mind the details to ensure we exceed the expectations of our clients.

We work as a team.

We collaborate across departments to achieve the best solutions for each and every project.

We do the right thing.

Our company standards are that we always do the right thing, even when it is inconvenient or uncomfortable.

We are authentic.

We thrive on the different backgrounds and skillsets that the individuals on our team bring to the table.

Our Mission

We design innovative, customized fitness spaces that empower individuals, teams and communities to achieve their health, fitness and wellness goals.

Our Vision

To be an enduring great company that provides concept to completion commercial fitness equipment solutions; and after the sale, customer services that create “best-in-class” fitness facilities.

Experience

We serve clients with local sales, design, and delivery teams on the East Coast.

Our team has over 35 years of experience in providing high-end commercial fitness equipment solutions for a variety of markets. We have local sales representatives living throughout the 18 states we serve, including in key metro areas such as:

  • New York City

  • Philadelphia

  • Pittsburgh

  • Baltimore

  • Washington, D.C.

  • Charlotte

  • Raleigh

  • Atlanta

  • Birmingham and Huntsville, AL

  • Boston

  • New England

  • Jacksonville, FL

  • and more
Our Team

Our relationships are built on trust in the unequaled quality of our products and the unrivaled experience of our team.

From the beginning, we have been committed to distributing the best in fitness and sports conditioning products. With a firm foundation of industry knowledge, we’ve established productive, lasting relationships with both vendors and customers. 

“Coach” John Murray

President, Founder, & Co-Owner

Candace Pettit

Territory Sales Manager

Christine Watson

Hospitality Sales Manager
Dan Sawyer

Dan Sawyer

Territory Sales Manager

Daren Burns

Territory Sales Manager

Darryl Levendis

Territory Sales Manager

Dean Bowen

Territory Sales Manager
Imad Azar

Imad Azar

Territory Sales Manager

Jason Seeley

Territory Sales Manager

Jim Poyner

Territory Sales Manager
Joe Ciolino

Joe Ciolino

Territory Sales Manager

John Marcotte

VP of Sales

Justin Plummer

Territory Sales Manager

Justin Webb

Territory Sales Manager
Kevin Williams

Kevin Williams

Territory Sales Manager
LARRY ZINGER

Larry Zinger

VP Sales & Marketing

Matt Bogumil

VP of Sales & Marketing (UNY/PA/WV)

Mike Benoit

Director of Sales
Mitch Clark

Mitch Clark

Territory Sales Manager

Molly Gort

Hospitality Sales Manager

Nic Obey

Territory Sales Manager

Nick Layman

Territory Sales Manager

Pete Rogers

Territory Sales Manager
Rob Anspach

Rob Anspach

Territory Sales Manager
Robbie Waller

Robbie Waller

Territory Sales Manager

Ron Bergeron

Territory Sales Manager

Teague Moore

Territory Sales Manager

Teresa Boland

Territory Sales Manager

Tyler Hyde

Territory Sales Manager