Our History
Where we've been is only the beginning.
Since Advantage was founded in 1987, we’ve accumulated a wealth of experience in fitness facility planning and design, and partnered with the best brands in the industry to provide a full selection of fitness solutions to our customers.
1987
Founded
Advantage Sport & Fitness is founded in Ithaca, NY by John Murray.
1993
First Showroom
John Pfuntner partners with Murray and the first showroom opens in Ithaca.
2009
Expansion
Expansion into Carolinas and Southern Virginia is led by John Marcotte.
2011
The Big Apple
ASF expands to NYC led by Bob Hoshour.
2014
3 More States
Awarded new territory, the company expands grows into three more southern states.
2023
New Warehouse
ASF moves to a news 51,000sf southern warehouse in Greer, South Carolina.
2024
New Territory
ASF expands to serve the Mid-Atlantic region and New England.
2024
Acquisition
ASF is acquired by The Amenity Collective.