College of the Holy Cross
Fitness with Purpose: A New Space That Embodies the Holy Cross Commitment to Well-Being and Innovation
Worcester, MA
A Strategic Opportunity
At the College of the Holy Cross, wellness is deeply woven into student life. Inspired by a mission that champions care for the whole student body, the college saw a unique opportunity when its existing cardio equipment was due for an upgrade. Rather than phasing out the outdated machines, Holy Cross chose to reimagine its entire fitness environment, using the refresh as a catalyst to better reflect the evolving needs and preferences of its students.
Jamie Shannon, Director of Campus Recreation, and Tyler Camuso, Operations Coordinator, shared:“This project was prompted due to our cardio equipment coming up on the end of its lifecycle and us wanting to use this opportunity to reimagine our space and equipment overall… We used this cardio refresh as a way to try and best meet students’ preferences and trends while using the facility.”

College of the Holy Cross Showcase
Behind the College of the Holy Cross project
Demand-Driven Design

Tailored through Teamwork
To bring their vision to life, Holy Cross worked closely with Advantage Sport & Fitness to develop an equipment mix and layout tailored specifically to the needs of their students. The process was hands-on and highly collaborative, with open lines of communication from start to finish.
“Dean and Nick were great assets throughout this process” said Jamie Shannon, Director of Campus Recreation. “We met with both of them multiple times to discuss layout, types of equipment, logos, and delivery details. Their hands-on assistance helped this process go as smoothly as possible. They were both very responsive to any and all questions that we had.”
By working closely with the Advantage team, Holy Cross was able to fine-tune every detail, from branding to functionality, ensuring that the final space not only met technical requirements, but truly reflected the character and goals of the campus community.

Creating Visual Cohesion
Bringing the college’s mission and values to life through thoughtful design played a key role in the equipment selection process.
For the cardio zone, Holy Cross opted for an all-black aesthetic, creating a sleek, unified look that complemented existing equipment in both the main facility and the satellite location.
In contrast, the new half racks were intentionally designed to stand out. Custom touches, including the Holy Cross spirit logo marking the base of the wood flooring and branded weight plates, were added with the goal of bringing pride, identity, and energy to the space.

Equipped with Purpose

Stronger Together

College of the Holy Cross Testimonial
Ready to start your next project?
As the largest and most experienced gym equipment provider on the east coast, our team will pull out all the stops to provide the top-of-the-line fitness solutions you are looking for. Contact us to start a conversation.

