“Companies today are winning by differentiating through experience and finding ways to deliver more value in return for more rewards. As all businesses are now working in an ‘experience economy,’ it’s important for fitness facilities around the world to recognize the value of providing differentiated experiences.”
Originally recorded and published by Precor in May 2019, the recorded webinar below hosts a panel of experts who provide insights and case study examples to help facility owners create an engaging and inspiring exercise experience. Topics range from current group fitness trends to generating ancillary income.
Use the linked titles to jump to key topics within the recording:
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What is Experience Design? – Skip Wilson, Precor
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Industry Trends
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Small Group Programming Examples
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Driving Exercise Engagement – Alyssa Montagna, Spivi
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Case Study: Dallas YMCA
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Delivering a Coach-Led Experience – Erica Tillinghast, Precor
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Case Study: Cooper Fitness Center
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Precor’s small group training solution: Studio7
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Transforming the Cardio Experience – Marc Farber, ClubCom
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Increasing Engagement
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Generating Ancillary Revenue
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